Bull City United works to stop shootings and killings in specific Durham neighborhood using a public health model with three primary strategies:
- Detecting and interrupting conflicts.
- Identifying and treating individuals at high risk of involvement in violence.
- Changing social norms that tolerate violence in the community.
Bull City United team members are trusted messengers who are based in the community. These trained violence interrupters and outreach workers prevent shootings by identifying and mediating potentially lethal conflicts in the community, and following up to ensure that the conflict does not reignite. Bull City United outreach workers engage high risk individuals, talk to them about the costs of violence, and assist them in accessing services and support, including employment. The team works within the community to send the message that violence should not be viewed as normal, but rather, a behavior that can be changed.